The Relationships Between Entrepreneurial Attitude Orientation, Market Orientation, Entrepreneurial Competencies, Competitve Intelligence And Innovative Performance

Malaysia bercita-cita untuk mencapai status negara maju yang berdaya saing dan berasaskan ekonomi inovasi. Malaysia telah mengambil beberapa langkah untuk membangunkan masyarakat yang berpengetahuan intensif dan inovatif. Menurut Program Transformasi Ekonomi, sektor swasta akan menerajui dalam membina ekonomi negara. Walau bagaimanapun, 97.3% daripada jumlah organisasi yang ditubuhkan di Malaysia adalah IKS dan mereka menyumbang hanya 32.5% kepada Keluaran Dalam Negara Kasar. Untuk membetulkan ketidakseimbangan ini, kerajaan beriltizam untuk membantu IKS melalui program-program pembangunan dan pembiayaan. Walaupun dengan mengambil tindakan afirmatif, masih banyak IKS gagal bertahan. Kegagalan untuk bertahan boleh dikaitkan dengan ketidakupayaan untuk menggunakan sumber yang ada secara berkesan. IKS didapati kurang berinovasi dalam perniagaan mereka. Malaysia aspires to attain the status of a fully developed nation that is competitive and built on innovation-based economy. Several steps are taken by the Malaysian Government to develop a knowledge-intensive and innovative society. According to the Economic Transformation Programme, the private sector shall lead in building the nation’s economy. However, 97.3% of the total established businesses in Malaysia are SMEs and they contribute to only 32.5% of the country's Gross Domestic Product. To correct this imbalance, the government is committed to support the SMEs via development programmes and funding. Despite all these affirmative action, many SMEs still fail to sustain

Academic challenges with reimaging education structure: The z-generation digital era

Generation Z, sometimes referred to as the iGeneration comprises of people born from 1996 to 2011 is the focus of the higher education landscape and universities must be attentive to the changes to be able to stay in business.This generation has its own preferences in deciding how they learn and study.However, little work has been done by academicians to research these students’ perceptions on the current teaching styles of the lecturers that have blended technology into the classroom.This study investigates Generation Z college students’ challenges in adapting to the educators teaching style and the challenges faced by educators in using the tools effectively to encourage inquisitive learning.Public university lecturers and students are the targeted participants. Students will be surveyed in business courses and interviews of faculty will follow through

Competitive intelligence among SMEs: assessing the role of entrepreneurial attitude orientation on innovation performance

Competitive intelligence is key in today's unstable global environment because it leads to creation of ideas and innovation. Yet, research on competitive intelligence as the foundation of strategic management is very much lacking. Furthermore, research on competitive intelligence practice among the SMEs is also scanty. Thus, the intention of this study is to review the literature on entrepreneurial attitude orientation, competitive intelligence and innovative performance and to investigate the relationships of these three variables within the Malaysian SME context with empirical evidence

Examining the Influencing Factors of Consumer Purchase Intention toward Fast Food with Health Concerns as a Moderator

This study aims to investigate the key factors that influence consumers’ intention to purchase fast food. In specific, this study intends to examine the relationship between attitude, subjective norms, perceived behavioural control and consumer purchase intention toward fast food. Additionally, this study also examines health concerns as a moderator between independent variables and consumer purchase intention toward fast food. The data was collected via an online and face-to-face survey amongst the young generation in Malaysia, and quantitative analysis was used to test the hypotheses. A total of 473 respondents who have experienced consuming fast food participated in this survey, and the data was statistically analysed via SPSS/PLS-SEM. The findings of this study show that attitude and subjective norms were found to positively and significantly influence consumer purchase intention toward fast food, while perceived behavioural control was found to be insignificant. The findings of this study also revealed that health concerns weakened the relationship between attitude and consumer purchase intention toward fast food, whereas health concerns strengthen the relationship between subjective norms and consumer purchase intention toward fast food. Meanwhile, health concern has no moderation effect in the relationship between perceived behavioural control and consumer purchase intention toward fast food. This is one of the few studies examining the health concern as a moderator in the study of consumer purchase intention toward fast food in an emerging market such as Malaysia. The findings help fast-food restauranters and marketers in understanding consumer behaviour and could help marketers as well as organisations to effectively adapt these factors in their marketing strategies, especially toward young consumers with a high health concern. Research paper Keywords: Inconspicuous consumption; Triandis model; Theory of Interpersonal Behaviour; Subtle luxury fashion products; purchase intention Reference to this paper should be made as follows: Kamalul Ariffin. S., Ng, F., & Abdul Mohsin, A. M. (2021). Examining the Influencing Factors of Consumer Purchase Intention toward Fast Food with Health Concerns as a Moderator. Journal of Entrepreneurship, Business and Economics, 9(2), 39–71

Examining the Relationship between Customer Experience and Customer Equity in South Asia’s Health Sector

This study aims to examine the relationship between customer experience and customer equity in pre-selected private hospitals in Bangladesh. In specific, this study intends to examine the relationship between customer sensory experience, affective experience, behavioural experience and intellectual experience toward customer equity dimension (value equity, brand equity, relationship equity). Bangladesh aspires to develop its healthcare industry to meet its vast population needs. Considering the significance of customer experience and customer equity to the sustainability of the healthcare industry, this study analysed the relationships of these two constructs and examined the authenticity of the Equity Theory and the Social Exchange Theory that underpinned them. This study adopted a cross-sectional research design and distributed 500 survey questionnaires, off 500, 260 samples are acceptable for further analysis using SmartPLS. The findings revealed that customer sensory experience, affective experience, behavioural experience, and intellectual experience positively impact the customer equity dimension, namely, value equity, brand equity, and relationship equity. Furthermore, this study reveals that experiential marketing has an impact on building strong customer equity for the service organisation. This research contributes to the literature on customer experience by examining its relationship with consumer equity among respondent in private hospitals. This study has integrated Equity Theory and Social Exchange Theory to support the framework model. These findings offer empirical evidence that patients are likely to reciprocate if treated equitably by engaging in behaviours that enhance the relationship between hospital and patient. Research paper Keywords: Customer Experience; Customer Equity; Equity Theory; Healthcare Industry; Social Exchange Theory Reference to this paper should be made as follows: Farhana, N., Abdul Mohsin, A. M., & Kamalul Ariffin S. (2021). Examining the Relationship between Customer Experience and Customer Equity in South Asia’s Health Sector. Journal of Entrepreneurship, Business and Economics, 9(1), 275–301.    &nbsp

Examining the Relationship between Customer Experience and Customer Equity in South Asia’s Health Sector

This study aims to examine the relationship between customer experience and customer equity in pre-selected private hospitals in Bangladesh. In specific, this study intends to examine the relationship between customer sensory experience, affective experience, behavioural experience and intellectual experience toward customer equity dimension (value equity, brand equity, relationship equity). Bangladesh aspires to develop its healthcare industry to meet its vast population needs. Considering the significance of customer experience and customer equity to the sustainability of the healthcare industry, this study analysed the relationships of these two constructs and examined the authenticity of the Equity Theory and the Social Exchange Theory that underpinned them. This study adopted a cross-sectional research design and distributed 500 survey questionnaires, off 500, 260 samples are acceptable for further analysis using SmartPLS. The findings revealed that customer sensory experience, affective experience, behavioural experience, and intellectual experience positively impact the customer equity dimension, namely, value equity, brand equity, and relationship equity. Furthermore, this study reveals that experiential marketing has an impact on building strong customer equity for the service organisation. This research contributes to the literature on customer experience by examining its relationship with consumer equity among respondent in private hospitals. This study has integrated Equity Theory and Social Exchange Theory to support the framework model. These findings offer empirical evidence that patients are likely to reciprocate if treated equitably by engaging in behaviours that enhance the relationship between hospital and patient. Research paper Keywords: Customer Experience; Customer Equity; Equity Theory; Healthcare Industry; Social Exchange Theory Reference to this paper should be made as follows: Farhana, N., Abdul Mohsin, A. M., & Kamalul Ariffin S. (2021). Examining the Relationship between Customer Experience and Customer Equity in South Asia’s Health Sector. Journal of Entrepreneurship, Business and Economics, 9(1), 275–301.    &nbsp